SEO Interview Questions ( Part-2)
Q. What are LSi Keywords?
Ans:- LSI stands for Latent Semantic Keyword. In a simple manner, you can say LSI keywords are the synonyms of your primary keywords.
Q. What are back links?
Ans: – Back links are the incoming link from anther website to your website. The back link is very important part of SEO. If you have a good amount of high authority website then your website easily rank on Google.
Q. What is a Do-follow Link?
Ans: – As the name suggests, it tells Google to follow the link and pass all the link juice to the external links. In simple words, Do-follow links are more beneficial compared to a no-follow back link. Google is more interested in Do-follow back link.
Q. What is a No-follow link?
Ans: – No-follow link tells Google not to follow the link and also not to pass the link juice to any external websites. No-follow links have zero to no relevance. However, getting a no follow link from a very high authoritative website is still helpful.
Q. What is SEO & why is it so important?
Ans: – Search Engine Optimization (SEO) refers to the method used to increase a website’s position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing. Developing an SEO strategy for your business can help draw consumer traffic to your website as well as grow your sales and revenue. To get you started on your SEO strategy development, here is a little background to understand how search engines, such as Google, use metrics to rank organic search website placements.
Q. What is a Search Engine?
Ans: – A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engines generally answer the queries entered by the users and give them a list of search results.
Q. Name of a few search engines.
Ans: – Google, Bing, Yahoo, Baidu, Yandex and DuckDuckGo.
Q. Who are the Founders of Google?
Ans:- The founders of Google are Larry page Sergey Brin.
Q. What you Know About SEO?
Ans: – It is process of getting traffic from free and paid listing on the search engine like.
Yahoo
Bing
Q. How to get Top Position in SEO?
Ans: – With the help of two factors we get top position in Search Engine.
On Page Optimization
Off Page Optimization
Q. In which year was Google Established?
Ans: – Google was established on 4th September, 1998.
Q. What is World Wide Web?
Ans: – The World Wide Web (WWW) or the Web is an information system on the internet which allows documents to be connected to other documents by hypertext links, enabling the user to search for information by moving from one document to another.
Q. What is a Domain?
Ans: – Domain is a distinct subset of the internet with addresses sharing a common suffix or under the control of a particular organization or individual.
For example, in www.facebook.com, facebook is the domain.
Q. What is a website?
Ans: – A website is a collection of related web pages, including multimedia content, typically identified with a common domain name, and published on at least one web server.
Q. What is crawling?
Ans: – A crawler is a program that visits Web Sites and reads their pages and other information in order to create entries for search engine index. The major search engines on the Web all have such a program, which is also known as a “spider” or a “Bot.”
Q. What is indexing?
Ans: – Indexing is the process of adding WebPages into Google search. Depending upon which Meta tag you used (index or No-Index); Google will crawl and index your pages. A no-index tag means that page will not be added into the web search’s index.
Q. Difference between Crawling & indexing?
Ans:- Crawling Means the search robot crawl or fetch the web pages while indexing means search robot Crawl the web pages, saved the information and it appear in the search engine result page.
Q. What is SERP?
Ans: – Search Engine Result page or SERP refers to the page that is displayed when a specific search query is entered over the search engine. Apart from showing a list of results, SERP might also include advertisements.
Q. What do you mean by Inbound Link?
Ans: – The incoming links to your website or webpage from the different page of the same website are called as back link. It is also called as an inbound link.
Q. What are outbound links?
Ans: – The Outbound links are a links which are linked from your website to anther webpage or website.
Q. What is Organic Result?
Ans: – Organic result in SEO denotes to the listing of the web pages that are most relevant to the search query entered by the user. It is also referred to as “free” or “natural” result. Getting a higher ranking in the organic result over the search engines is the very purpose of SEO.
Q. What are paid results?
Ans: – Paid results in SEO mean the exact opposite of organic results. It generally denotes to advertisements that are displayed above the organic results.
Several website owners make payments to Google to display their websites for certain search terms or keywords. Paid results show up when some user enters a search query with those keywords.
Q. Describe about Googlebot?
Ans: – Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage. To index and update a webpage Google uses the Googlebot (Web Spider).
Q. What is Cross-linking and what is the function of Cross linking?
Ans: – Cross-linking is used to refer the process of linking one site to another site.
It provides the users with reference sites that contain the content related to the search.
The 2 Websites cross-linking do not be owned by the same person.
In other words, cross-linking is a barter wherein I link to you and you link to me.
It could be a 2-way link i.e. 3-way link. In a 2 way link site A links to site B and site B links to Site A. In a 3 way link, Site A links to site B, Site B links to site C and Site C links to site A.
Q. What is the Benefit of using keyword in SEO?
Ans: – Keyword is a single word, and while a combination of those keywords makes phrases. These are used in the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when search is done, it will come up with the best possible match.
Q. What is the definition of keyword?
Ans: – A keyword in the context of search engine optimization is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page.
Q. What is long Tail keyword?
Ans: – A long-Tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long-tail).Long-tail keywords are used to target niche demographics rather than mass audiences.
Q. How to types of queries is classifieds in SEO?
Ans: – In General, keywords can be classified into 3 types. Informational, Navigational & Transactional.
Q. Can you briefly explain about each of these types?
Ans:-
Informational: The intention of the user is to get knowledge about a specific topic/ service. Ex: Who are founders of Apple?
Navigational: Queries that seek information about specific branded site or website. Ex: Apple Mac Support
Transactional: The user intention is to find a product/ service and it has transactional nature. Ex Buy iPhone Online.