SEO Interview Questions ( Part-1)

Q. What is Search Engine?

Ans: – A search Engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engines generally answer the queries entered by the users and give them a list of search results.

Q. What is SEO ?

Ans:- In Simple words, SEO or Search Engine Optimization denotes to any activity performed for the improvement of Search Engine rankings of websites, products, services or other content. It shows unpaid results which is also referred to as “free”, “organic”, “natural” or “earned” results.

Q. What is the importance of SEO ?

Ans: – The Importance of SEO starts with desire of the companies to gain more traffic for their websites. The ranking over search engines matter because users pay more heed to the first 5 searches on Google. Moreover, the users tend to trust Google’s refined search results because they consider these searches to be more authentic and specific.

Q. Who are the founders of Google?

Ans: – The Founders of Google are Larry Page and Sergey Brin.

Q.What is a Domain?

Ans: – On the Internet, the domain is simply a part of the network address and acts as a descriptor for websites, includes Email addresses, website addresses and addresses of Internet Protocols such a SSH, IRC and FTP.

For example, in www.globalwebservice.in , globalwebservice is the domain.

Q. What is domain extension?

Ans: – Domain extension refers to the notation found at the end of web addresses. The extension is used to specify a country code or any web category. For example, .edu is a domain extension of specify educational institution as the web category.

Q.  What is Web Server ?

Ans:- A Web Server is a computer program with an IP address and domain names that display web pages to users when requested. Web server accepts and processes requests sent via HTTP.

Q. What is Web Hosting?

Ans: – Web Hosting refers to any service providing space for websites over the Internet. Web host enables your website to be viewed by others via modem or network by making space over its server.

There are different kinds of web hosting services available today which are used as per the needs and requirements of the web developers.

Q. What is crawling?

Ans:  Crawling or Web crawling refers to an automated process through which search engines filtrate web pages for proper indexing.

Web crawlers go through web pages, look for relevant keywords, hyperlinks and content, and bring information back to the web servers for indexing.

As crawlers like Google Bots also go through other linked pages on websites, companies build sitemaps for better accessibility and navigation.

Q. What is indexing?

Ans: – Indexing starts when the cradlings process gets over during a search. Google uses craw lings to collect pages relevant to the search queries, and creates index that includes specific words, or search terms and their locations.

Q. What is difference between SEO and SEM?

Ans: – Search Engine Optimization is widely known as SEO which is the process of improving the structure, content, and organization of your site so that the search engines can index them correctly. It also involves doing promotional activities to boost your search engine rank.

SEM: Search Engine Marketing is the online marketing process with a goal of getting more visibility in search engines by two ways: either getting more free traffic (SEO) or paid traffic (Paid search advertising). Through paid search advertising all you need to essentially buy advertising space in the search engine results.

Q. What is a keyword in digital marketing? How important is it for SEO?

Ans: – A keyword is a word that visitor enters into a search engine to find the needed information.

Q. List the key area where you can use keywords to optimize the site ranking?

Ans: – To get better page ranking you must use keywords in following areas.

Keywords:

In Website URL

In Website Title

In Meta Tag

In Page Content

In Body Text

In Headlines

Q. What is Robot.txt? Give its syntax.

Ans: – Robot.txt is a text file which is used to instructs the crawler that allow or disallow to visit some web pages of our site because that are not important to rank on SERP.

Syntax:

User agent: *(* for all crawler)

Allow: / (File Name )

Disallow / (File name )

Q. What is Reciprocal Link?

Ans:- A reciprocal link is an agreement between two webmasters to provide a hyperlink within their own website to each other’s site. Generally, this is done to provide readers with quick access to related sites, or to show a partnership between two sites.

Q. What is HashTag?

Ans:- Although hash tag were thought to be popular on Twitter specifically, the use of them also found its way on Facebook. Hashtags are social tools for tagging a particular post that relates to a popular trend or subject. The tag has a pound sign (#) at the beginning which helps marketers or other people to click on them and find the different mentions of the same topic. Commonly discussed topics include a marketing campaign, social movements, and popular events or brands.

Q. What is Google My Business?

Ans:- Google My Business is a free and easy-to-use tool for businesses , brands , artists, and organizations to manage their online presence across Google, including search and Maps. By verifying and editing your business information, you can both help customers find you and tell them story of your business.

Q. What is AMP?

Ans: – AMP or Accelerated Mobile Pages is an open-source coding standard for publishers to be able to load their sites quickly on mobile since mobile responsiveness could be unimpressive and slow compared to the desktop resources which are heavy and plenty.

Q. What is the process of SEO?

Ans: – Here are some points which we have to follow for SEO.

1. Basic keyword research

2. Competitor analysis

3. Write Unique and good length (Minimum 300 words).

4. Do On-page SEO.

5. Do Off-page SEO.

6. Analyses the reports from an Analytics Tool.

Q. Can you explain on-page SEO?

Ans:- On-page SEO is what you can do with your website for higher ranking on the search result. Here you can do content optimization; define Meta tag, HTML code, Image Alt Text, Keyword Density, etc.

On-Page is 100% in your control. You can do as you want.

Q. What do you understand about off-page SEO?

Ans: – Off-page SEO is what you do outside of your website. I mean to say you can create back links, content marketing, social media marketing, web page submission etc…

Off-page is not 100% in your control. You cannot do as your want.

Q. What is the difference between On-Page and off-page SEO?

Ans: – With on-page SEO you can be optimized for your content and web pages. You have full control of on-page SEO. However, Off-page SEO is something which you do to increase your brand present outside of your website.

Q. How to do Off-page SEO?

Ans:- 

1. Guest Posting.

2. Article Submission.

3. Directory Submission.

4. Info graphics.

5. Commenting.

6. Forum Submissions.

7. Scholarships Link Building.

8. Competitor Link Analysis.

9. Press Release Submissions.

Q. What is White Hat SEO?

Ans: – The Legal way to build the link with Google terms and conditions.

Like, Guest Posting, Email Marketing, Info graphics etc…

Q. What is Black Hat SEO?

Ans: – The illegal way to build link. It doesn’t meet Google Term and Conditions. If you do black hat SEO then your site will be penalized by Google. Some of the Black Hat SEO Techniques include:

Link Farming

Hidden Text

PBNs (Private Blog Networks)

Keyword Stuffing

Cloaking

Gateway or Doorway pages

Q. What is the meaning of crawlers?

Ans: – Crawlers are Google robots that automatically index all new content over the Web.

Example:

Google Bot

MSnBot

Yahoo Slurp

Q. Which are basic tools need to start doing SEO?

Ans: – There are some tools are required to start doing SEO. Some are FREE and some tools are paid.

Google Keyword Planner – To do Keyword Research

Google Analytics – To track all the Data

Google Webmasters Tools or Search Console-Index web pages

Yoast Plugin – for on page SEO

Alex Rank shows your website rank all over the world.

Q. What is indexing?

Ans:- It’s very simple, adding new web pages in Google Search engine.

Q. What are SEPRs?

Ans: – SERPs stands for “Search Engine Result Page”

Q. What is Google Suggest?

Ans:- Google Suggest also known as Auto complete is a function developed by Google to help users complete their query while they are typing in the search bar.

Q. Explain Types of Keywords?

Ans: – There are three types of keywords:

1. Head Tail keywords

E.G:- PPC

2. Medium Tail Keywords

E.g.: What is PPC?

3. Long Tail Keywords

E.g.:- What is PPC? And how to do it?

Q. What are the limitations of the Title and Meta Tags?

Ans:- The Title tag should be between 66-70 characters, and Meta Description tag should be between 230-320 characters.

Q. What is Keyword Difficulty?

Ans: – Keyword Difficulty is a score which helps you determine whether to rank for this keyword is easy or difficult.