Digital Marketing Interview Questions

Q1. What is Marketing?

Ans: – Action we need to execute to sell our products / Services / brands etc in both online medium and traditional medium.

Q2. What are types of Marketing?

Ans: – 1. Digital Marketing 2. Traditional Marketing

Q3.  How will you explain Digital Marketing?

Ans: – Digital Marketing is about brand marketing tactics through the online mediums. It includes various techniques like SEM, SEO, Email Marketing, link building, etc

Or

Promoting your products / Services / brands with the help of digital media.
Ex. Internet, Mobile, Search Engine, etc.

Q4. What is Inbound Marketing?

Ans: – In this technique, one can take help of social media, digital content in terms of e-

Newsletter, webinars, or e-books to increase the number of clicks on links. This helps them to learn about a company and the product offerings.

Q5. What is outbound Marketing?

Ans: – Outbound marketing refers to marketing strategies that pushes or force audiences to buy their products using traditional advertising methods.

Ex. Television ads, Radio Ads.

Q6. Why is online marketing preferred over offline marketing?

Ans: – Most of the people go for Digital Marketing nowadays because of various benefits. The online tool for marketing is SEO, Hosting, and Web Development. The numbers of leads are extraordinary. One can reach many individuals online and set a worldwide target.
Whereas the number of people who prefer reading newspapers, watching television, etc. is decreasing, comparatively.

Q7. What are the Modules / Techniques of Digital Marketing (Inbound Marketing)?

Ans: – Search Engine Optimization 

            Search Engine Marketing

            Social Media Optimization

           Social Media Marketing

           Email Marketing

           Affiliate Marketing

Q11.  Do you know useful Digital Marketing Tools?

Ans. Here are top Digital Marketing Tools:

Keyword Planner Tool

Google Search Console

SEO quake

Semrush

ahrefs

RankWatch

Moz

Alexa Ranking

Google Analytics

Crazy Egg Heatmaps

StumbleUpon

Favicon Generator

XML Sitemap Generator

SubmitExpress Link Popularity

Digital Point Keyword Tracker

Q12. List the advantage of Digital marketing?

Ans: – Inexpensive

         Large audience

         Easy to Measure

         High conversion rates

Q13. Key Points of Digital Marketing Plan?

Ans: – The head of digital Marketing is responsible to create a digital marketing plan which outlines the objectives, target audience profile, content strategy, channel strategy, budget , and measurement.

Objectives

Buyer Personas: Who-What-Why

Content

Channel

Timelines

Budget

Measurement