Welcome to Digital Marketing Training Course of Global Web Services. In the present-day era, Digital Marketing training has great buzz across the whole industry like ( E-commerce, Retail Sector, Real-estate Sector, Communication Sector, etc). You will get following course Concept on the platform of Global Web Services given below.

Session 1: Introduction To Digital Marketing

• What is a Marketing? How We do Marketing ?
• Meaning of Digital Marketing ? Advantage Of Digital Marketing ?
• Difference Between Digital And Traditional Marketing ?
• How We Do Set Marketing Goals ?

Session 2: Introduction Domain, Hosting , Website planning & Creation

• Introduction about Website, Domain, Hosting & Server.
• Types of Website.
• Introduction WordPress and Working on WordPress. ( Basic Introduction WordPress )
• Introduction on Admin panel and Cpanel

Session 3: Search Engine Optimization (SEO)

• Introduction To Search Engine
• Meaning of SEO and its importance ?
• Techniques of SEO ?
• Keyword Analysis and Research.
• ON Page SEO Meta Keyword, URLS, Keywords and much more
• Inbound v/s outbound links
• Off Page optimization and its techniques
• SEO Reporting

Session 4: Search Engine Marketing (SEM)

• Introduction To Paid Ad
• Introduction Google adwords ( PPC)
• Marketing in Google adwords
• Google Display Advertising
• Google Shopping Ads

Session 5: Social Media Optimization (SMO)

• Introduction to Social Media Optimization
• Introducing Social Media Platforms – Facebook, Twitter, LinkedIn, Instagram, YouTube.
• Creating Profiles, Pages, Groups, Locations, Brands, Company,sharing.
• Tools of Social Media

Session 6: Social Media Marketing (SMM)

• Introduction Social Media Ads?
• Difference Between SMM And SEM Ads.
• Introduction Facebook Marketing Advertising
• Introduction Twitter, LinkedIn, Instagram & YouTube Marketing.

Session 7: Email Marketing

• Introduction Email Marketing ?
• Why E-Mail Marketing is Necessary ?
• Popular Email Marketing platform ?
• How We do Set Email Marketing Goals ?
• How We do Set Target Audience ?
• Introduction Mail Chimp ?
• Set Email Marketing Strategy ?

Session 8 : Web Analytics and Web Tools

• Introduction is Analysis?
• Introduction Site Audit and Analysis Tools
• Introduction Content Analysis ?
• Introduction :- Google Analytics , Google Console , Copyscape , Ahrefs , Majestic , Alexa Rank Checker, Similarweb , Moz.

Session 9 : Affiliate Marketing

• Introduction Affiliate Marketing
• How Affiliate Marketing Works ?
• How to Find Affiliate Niche
• Introduction Affiliate Marketing Networks
• How we do apply Affiliate Marketing ?

Session 10 : Google AdSense

• Introduction Google AdSense and How it Work?
• Introduction AdSense Guidelines
• Introduction AdSense setup
• Introduction AdSense insights
• Website ideas and tips for online earning

Session 11: Lead Generation

• Introduction Lead Generation
• Introduction Lead Generations Steps
• Best Methold To Generate Lead
• How Generate Leads From – LinkedIn, Facebook, Twitter, Direct Mail, Blogs, Videos, Infographics, Webinar, Strong Branding, Media.
• Tips and Idea to Convert Leads To Business

Session 12: Content Marketing

• Introduction To Content Marketing and Objective ?
• Introduction Content Marketing Strategy ?
• Tips to Write Great Compelling Content
• Keyword Research For Content tips
• Unique Method To Write Magnetic Headlines
• Introduction Tools to Help Content Creation

Session 13: Interview Questions and Project Work

• Tips about Digital Marketing Interview Questions
• Training Live Project Working

Career and Scope

• Digital Marketing Executive
• Digital Marketing Manager
• Seo Executive
• PPC Expert
• SMO Executive
• SEM Executive
• Email Marketer
• Affiliate Marketer