SEO Need for Small Businesses
What is search engine optimization or SEO
It is important to bring the website to the first page because most people prefer to visit the website that comes on the first page and for this we have to follow SEO.
It is a technical medium that places your website at the top of the search engine results which increases the number of visitors. For this, we have to make our website according to keyword and SEO guidelines. Whenever we create a paid campaign related to our business on Google, we get a lot of options that can bring a lot of conversation through that add So you can say that search engine marketing is a very effective way to sell your product in a very short time.
Because whenever we run a paid add on Google, whenever a user clicks on that ad, it directly goes to a product’s page from where they can buy the product directly. With this, we can add many more options in the add itself, so that people get to know more about our product.
If you want to promote your business online in the local area, then search engine marketing is the best option for you because in this you can also target the location of the local area. Just like if you want to promote your business in a particular area of Delhi, then you also get this option in search engine marketing.
The biggest advantage of search engine marketing is that you get immediate results from it like suppose you sell a product online and now the festival season is going on and you have to sell more and more products, then search engine marketing at this time The best option for you is to bring immediate traffic to your website.
Most small businesses are locally owned, making it easy to leverage local SEO. Local SEO works on a different algorithm and is a great opportunity for small businesses to be one of the big businesses and the competition.
Take a look at why our local businesses need to use Google My Business to get you on your way using this free tool.
Brand awareness and trust
Getting your brand in front of potential customers is an important step to grow your business. Having your website on Google’s page will add more risk and help users connect your business with the target keywords they searched for.
Users trust Google and are likely to trust a brand when it appears high in search and has a good web presence.
Agility
Being a small business means that you can take advantage of any Google algorithm and make changes quickly. Big businesses need to spend time researching changes, getting approved changes, and then making changes. During this time small businesses can test new strategies, target new keywords, and receive new traffic.
Reach a new audience
A small business does not mean a small customer base. With SEO you can expand your audience beyond the local area, gaining new clients in the UK or globally.
Increase website traffic with the intent of the searcher
SEO is cost-effective
SEO has been considered as one of the most effective methods of digital marketing, giving a high return on investment over time. You do not have to commit to an expensive monthly SEO package to see results. Once your SEO campaign is running it will attract new organic traffic and improve search visibility. If you finish the campaign then you will still get organic traffic from all SEO works and be in a good position in Google.
Beyond the time limit
A small business is growing around the clock, which is similar to keeping your shop/office open 24 hours a day, 7 days a week. You do not need to limit yourself to a specific 9 to 5 and you can get new customers at bedtime. Win the competition. If you want to grow fast and attract more customers than your competition, then you must have a customized website. If your competition has a customized website with a consistent SEO campaign, you need to do the same to stay with them and not fall behind. If they are not doing any SEO then this is the right opportunity for them to go one step further.
A better user experience
SEO is closely associated with user experience. Technical SEO deals with the issues of working on your website. customer data. An SEO campaign will reveal a lot about your target audience that can drive your business forward. You will know what your customers are looking for online, age, and gender. Knowing this information can help attract new product lines such as business decisions or a different demographic.
Increase offline sales
Most people start their buying process to search from Google, research products, and buy local business offline. If your website is in local listings and top search results, then it is more likely that you visit your store.
Returning Customers
Once you start featuring on Google, every time a customer searches for your targeted keywords, they will search your website. If they have purchased from you before then they will be encouraged to buy from you again. This will increase the number of customers returning to your website.
As marketers know, Google has a larger share of the search market than competitors such as Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and many more.
Does India have a search engine of its own? (Why India Doesn’t Have Its Own Search Engine)
Yes!” India also has search engines similar to Google, but they are not very developed, due to which they are not very popular among people and very few people know about them.
As most of us know, the Internet started in India much later than developed countries. In developed countries like America etc., the era of internet and search engines started from the 1990s, whereas in India this phase started after 2005 in a big way. By this time, foreign Internet companies had firmly established their foothold in the Indian Internet market, due to which small Indian companies could not get much opportunity to expand and they could not go much further.
Names of Indian Search Engines:
- Guruji (guruji.com) –
In 2006, two students Anurag Dodd and Gaurav Mishra from the Indian Institute of Technology Delhi together launched India’s first big search engine guruji.com.
- Epic Search
This search is not made in India but has been made keeping in mind the Indian people. It is much advanced than other Indian search engines and works quite well.
It was created by Alok Bhardwaj in 2010 and he also has a browser named Epic Browser which is very privacy-centric.
- Search Search Engine (123 khoj) –
123Khoja.com is an Indian search that was founded in 2014 and continues to operate today. Its interface meets Google to a great extent but its standard is not at all. It shows very cheap results.
- Bilsir.com –
Bilsar.com is an Indian Search Engine on which we can search for hotels, Music, Shopping, Jobs, etc. This search engine was established in 2011.
- Rediff –
Rediff is an Indian news, shopping & entertainment website and search engine, headquartered in Mumbai. Rediff has been working since 1996.
- Just Dial (Justdial) –
Justdial is a local Indian search engine on which we can easily find the business around us. It was founded in 1996 by VSS Mani in Mumbai. This search engine works very well. But it is quite different from a common search engine. Justdial today employs more than 12000 employees.
Conclusion:
Although it takes longer to run an effective SEO campaign, the organic strategy is still worth the time and effort. It is much cheaper to invest, attracts more clicks through sponsored links, and organic search results are more reliable than paid advertisements. You will not get high ratings overnight, but your business will have many benefits in the long run.
As you can see, the potential of SEO is many for your business and you should start as early as possible to get online visibility.