PPC Interview Questions

Q. Do you know the name of Google extension?

Ans: – 1. Site link Extension

2. Callout Extension

3. Structured snippet extension

4. Call Extensions

5. Message extension

6. Location extension

7. Affiliate location extension

8. Price extension

9. App extension

10. Review extension

Q. In ( PPC )Ad Words what is the limit set of the character?

Ans.  1.   Headline 1 (30 Character)

         2.  Heading 2   (30 Character)

         3. Description Line (80 Character)

Q. What type keywords in Ad words?

Ans.  1. Borad

 2. Broad match modified

3. Phrase

4. Exact

5. Negative

Q. After creating Ad Words account what are the settings you cannot change?

Ans: – “Time Zone” and “Currency” settings

Q. Other Than CPC, what are the other two options for bidding?

Ans: – 1. CPA Cost per Action

2. CPM Cost per Thousand

Q. What is the negative keyword in PPC?

Ans: – Negative keywords are basically used to stop irrelevant traffic.

Q. What is CTR and how it calculates?

Ans:- CTR called Click through rate.

CTR tells the number of visitors visited on your ad on the web page

To calculate CTR, one can use that formula:

Number of clicks / Numbers of impressions x 100= CTR

Q. Which is a benefit of advertising online?

Ans:- Reach people who are likely interested in what yours advertising.

Q. Which tool is used to find keywords for Ad Words campaign?

Ans: Keyword planner tools.

Q. If Your client wants to improve her ad position. What would you recommend?

Ans: – Improve the ad quality and increase bid amount

Q.  How Ad Words Work?

Ans:-

1 Bidding System (CPC, CPM )

2. CPC Bid is one of the factors that affect Ad Rank

3. Pay Per Click (PPC) System

Q. What is Google Quality Score?

Ans:-

1. Measure of relevancy of your Ads & Landing Pages to the Keywords you have chosen in your campaigns.

2. CTR or historical performance of your Ads is one of the most important factors in determining GQS.

Q. How can you Improve Conversion Rates?

Ans:-

1. Do A/B Testing

2. Set up a Sales Funnel

3. Share detailed Product Info on landing page

4. Remove any distractions from Landing Page

5. Add Incentives to take Action right away!

Q. Most important factor in determining your ad position?

Ans:-

1. Maximum CPC comes first

2. Next comes CTR in importance

Q. What is Broad Match?

Ans:- Increases your reach by triggering your Ad even in the cases of:

1. Similar Phrases

2. Misspellings

3. Singular or Plural forms

4. Synonyms as well as other relevant variations

Q. What factor affects Landing Page Quality?

Ans:-

1. Original Content

2. Content Relevance to Ad Text and Keywords

3. Loading Speed and user Friendliness

Q. Which Feature allows automatic inclusion of user’s query in the Ad Text?

Ans:-

1. Dynamic Keyword Insertion

2. Customizes Ad as per the User’s Query

3. Google bolds dynamically inserted terms, which helps your Ad stand out!

Q. What is Phrase Match?

Ans:-

1. Triggers Ad When a user searches exact same targeted phrase, or with close variations

2. Example: If the phrase is “Car Horn”, the ad will trigger even in the case of “Buy Can Horn” or “Best Car Horn”.

Q. Can you bid on Competitor Trademark terms in Google Adwords?

Ans:-

1. Google blocks use of trademark terms in Ad Copy

2. Google allows use of trademark terms for bidding though

3. So Yes, you can and you should!

Q. What is the impact of the Quality score on CPC and Ad Position?

Ans: – Quality Score is inversely proportional to CPC and directly promotional to Ad Position. That means higher QS mean lower cost and higher position.

Q. What is Actual CPC?

Ans: The actual cost of a click for an advertiser in an action. The actual CPC is calculated in real-time cannot know the Actual CPC, but we can see Avg. CPC.

Actual CPC = ( AdRank to Beat/QS )+$0.01

Q. What is remarketing Audience and how to generate this list?

Ans:- Remarketing audience are the users who visited our website. Using Google Remarketing tag in our website, we can add the users as our audience list.

Q. How does Google Ads bidding words?

Ans: – AdWords bidding process helps in determining the actual position of your ad. It is calculated by multiplying the maximum bid with the quality score of the advertiser. The highest ad rank gets the first ad position in SERP. Your actual CPC will be determined by the ad rank of the next highest competitor divided by quality score of your ad.

Q. What are Google Ads Extensions?

Ans:-  Google Ad Extensions are extra space provided to advertisers for giving additional information their business. These include extra snippets of relevant information about your business such as location. Numbers, business ratings, site links, offer ads or a link to some specific website. Ad extensions are free to your out any extra payment of clicks. It also improves your site’s visibility and can help you generate more lead and turn would create greater ROI.

Q. Types of Ad Delivery in Google Ads?

Ans: Standard & Accelerated

Q. Are you Google Ads Certified?

Ans:- Yes

Q. Now Create a Search Ad

Ans:- Do Particle

Q. How many types of Ads/ Campaigns can be created on Google Ads?

Ans:  Search

         Display

         Shopping

         Video

          App

         Smart

Q. Tell about all the types of Keywords?

Ans:  There are five categories of keywords:

Broad match: – These keywords let you reach the widest audience possible.

Broad modifier:– It lets you have a wider audience reach but also ensure better control than broad match.

Phrase match-” Your ad will only appear when a user puts key phrase in the exact order you enter them, but there might be other words either before or after that phrase.

Exact Match-these are the most specific and restrictive keyword type.

Negative keyword– It is used when the advertisers do not want to display their ads in specific keywords.