About SEO, SEM, and SMM

In today’s era, everything has gone online. Internet has made our lives better and through this we can enjoy many facilities only through phone or laptop.

We can do many things like online shopping, ticket booking, recharges, bill payments, online transactions (online shopping, ticket booking, recharge, bill payment, online transactions) etc. through internet. Because of this trend of users towards the Internet, businesses are adopting Digital Marketing.

First of all, let us tell you that ‘Internet’ is the only means for doing digital marketing. On the Internet itself, we can do digital marketing through different websites (Global Web Service). Some of its types are –

Search engine optimization (SEO)

Bringing the website to the first page is important because most people prefer to visit the website that comes on the first page and for this we have to follow SEO.

It is a technical medium that places your website at the top of the search engine results, which increases the number of visitors. For this, we have to make our website according to keyword and SEO guidelines. In this, you can search Global Web Service SEO Agency in Delhi. SEO is the process of optimizing your website in various ways. To rank high for some relevant keywords on search engines like Google, Bing and Yahoo.

Our online earning increases due to increase in traffic on websites. Also, the value of the website increases in the search engine, which increases the ranking of the website.

Search Engine Marketing  (SEM)

Whenever we create a paid campaign related to our business on Google, we get a lot of options that can bring a lot of conversation through that add. So you can say that search engine marketing is a very effective way to sell your product in a very short time.

Because whenever we run a paid add on Google, whenever a user clicks on that ad, it directly goes to a product’s page from where they can buy the product directly. With this, we can add many more options in the add itself, so that people get to know more about our product.

If you want to promote your business online in the local area, then search engine marketing is the best option for you because in this you can also target the location of the local area. Just like if you want to promote your business in a particular area of ​​Delhi, you also get this option in search engine marketing.

The biggest advantage of search engine marketing is that you get immediate results from it like suppose you sell a product online and now the festival season is going on and you have to sell more and more products, then search engine marketing at this time The best option for you is to bring immediate traffic to your website.

Through search engine marketing, you constantly get regular traffic for your website. And at the same time, this traffic is much targeted, so your selling is always good and your business gets good benefits.

Social Media Marketing (SMM)

Social media is made up of many websites – such as Facebook, Twitter, Instagram, Linkedin, etc. Through social media, a person can express his views in front of thousands of people. You are well aware of social media. When we see this site, we see advertisements on it at certain intervals, it is effective and effective means for advertising.

The main goal of SMM is to draw more users. Attracting their attention, so that they would see and buy it. This has become a matter of an online shopping website.

Social Media has become a platform that is modest for anyone with easy access to the Internet, allowing organizations to interact with customers / users, giving opportunities to raise awareness of their brand. Although there are many sites to do social media marketing, but in my knowledge there are few sites which are shown in this way.

Facebook: – If you want to do marketing through Facebook, then Facebook is the best option because as I mentioned above, most people spend in social media, out of which the most active / online people live on Facebook.

Twitter: – This is also a good social media site, by typing up to 140 words through twits, you can promote your products. In this, you can promote your product through ads from Twitter Business.

Linkedin: – We think that Linkedin is just Resume, Jobs Search Tool or Portfolio Website for HR or Employees of big company. But there is nothing like that. If you are blogging or running an online business. So maybe Twitter and Facebook can also give more visitors. As such, Linkedin is a Professional Social Network. There is more professional work on this. In Linkedin, you can create a company page and group, through this you can promote your services in a professional manner and increase in visits.